The primary research and the research done afterwards were clear enough that countries have different cultures and such cultures affect the standardization of the way of working within large organizations. The examples cited by Hofstede demonstrate the difference in cultures between different countries. These areas had previously been overlooked by other researchers and practitioners, but these were the main factors to consider. According to a KPMG study, “83% of all mergers and acquisitions (M&As) failed to produce any shareholder benefits, and more than half actually destroyed value. Cultural preferences have been identified as an obstacle often overlooked to the effective implementation of mergers and acquisitions. The four factors are described below