Everyone is in consumer hypnosis, even if you think you're not. When you go to a store and choose one brand over another, you are now under their spell. Spell/hypnosis is how companies convince you to buy things there over other companies and keep you hooked. Either through commercials or by offering something that you think will improve your life based on what they tell you. For example, you go to the store and you have to buy water, once you get to the aisle and look, there are 10 different types of water that you can buy. Pick one because the image is better or you saw the ad the other day and want it. During this article we will talk about two important writers, Kalle Lasn the writer of “The Cult You're in” and Benoit Denizet-Lewis writer of “The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand in hand, they talk about the “Dream” of consumers, how companies recruit consumers, who the cult members really are, how people are forced to wear something they don't want and so on . about slackers. What is the dream we all have? Think about the main things you strive for in life. Well, everyone else in the world has the same dream because companies or “cults” believe in this dream to lure you into their “cult”/group. They make it seem like you will be happy to have this dream and can help you get closer to it by purchasing their stuff. Lasn specifies on this dream everyone as he said “Dreams by definition, should be unique and imaginative. Yet the majority of the population dreams the same dream. It is a dream of wealth, power, fame, abundance of sex, and exciting recreational opportunities” (lasn, 380). This dream is fed to us by people...... middle of paper......teenagers can shop elsewhere 'In every school there are the cool, popular kids, and then there are the not so cool kids , ', he says" (Denizet-Luis, 369). So if you're different from your intended audience, you don't belong to the group that would consider you some kind of slacker. All in all, we are all in a cult of consumption, whether we want it or not. If you go to the store all you see are brands and you have to buy one no matter what. But what you can do is stop buying things you don't need and that you think will make you happy. Companies are manipulative in many ways because they show you this lifelong "dream" by buying their stuff, once you are fascinated by them they recruit you, introduce you to the cult, make you do things you don't want to do. , and then if you become a slacker they distance you from the other "cut" members so that you can't influence them to become a slacker too.