“What is consumer culture?” At the end of the 19th century and the beginning of the 20th century, a new phenomenon arose. Along with the development of industrial progress and the urbanization of emerging American culture was the growth and subsequent dominance of “consumer culture.” Consumer culture is a term that goes hand in hand with the American lifestyle today, but back then it was a new and unique experience. Along with the development of the mail order catalog, advertising became a focal point of the American mass media. The advertisement can be traced back as early as Franklin's “Philadelphia Gazette.” After the turn of the century, bills listing goods and services that many merchants could provide were distributed on the streets, and the New York Sun boasted that, along with the news, readers could see print advertisements. The US government realized the emergence of such a strong and powerful medium and this prompted them to impose the Stamp Act on any printed advertisement as early as 1765. There are many aspects of consumer culture ranging from retail and from goods, to sport and leisure. The rise of baseball as a popular sport has made it America's favorite pastime (which is another example of consumer culture; giving something a label makes it more accessible to the public. Furthermore, if it is America's favorite pastime AMERICA, Americans of the time should love it, right?) Just as football was established with rules and regulations, increasing the competitive nature of the game, and boxing...