Video rental and streaming have been one of the most significant avenues of the home entertainment sector in general in the United States for many years. It promotes constructive development through various channels such as IT, public multimedia and also has a huge impact on people's lives and their on-demand entertainment. One of the best companies providing this highly advanced service is Netflix, Inc (Netflix). It was formed on August 29, 1997 in California by Reed Hastings and Marc Randolph; listed on the NASDAQ as NFLX in 2002. Netflix is ​​the world's largest Internet subscription service streaming television shows and movies with over 40 million members in 40 countries (Netflix, 2013). Netflix operates in three sections: domestic DVDs, domestic streaming and international streaming. The Domestic DVD section offers DVD subscription services via mail, while the Domestic Streaming section allows access to content distributed via the Internet to various connected devices such as Macs, smart TVs, PCs, mobile devices, Blu-ray players, game consoles, Internet video players and digital video recorders. Apart from that, the International Streaming segment provides streaming services primarily in the UK, Canada, Sweden, Norway, Denmark, Ireland, Finland and Latin America. In this article, I would like to analyze Netflix's distinctive strategies based on their competitive advantage and how it covers the strategy mistakes in the high-risk industry and provides some good suggestions for the future development of the company.Part I. PESTEL ANALYSISIn terms of political landscape and legal, Netflix may be involved in changing copyright laws of confident business types...... middle of paper ......competitive and it is difficult to make great efforts for the company to maintain its competitive advantages. Furthermore, the company now already has a global brand and customer loyalty, as well as a reasonably healthy financial situation after recovering from some of its mistakes. Netflix could further develop its strategic plans through several emerging trends in the market such as net neutrality, video games along with transmedia properties, and second screen engagement. As mentioned, video games and second screen engagement could be good choices and opportunities for the company to stay healthy in the long term. However, it should also be noted that Netflix must commit to acting in the most appropriate way in the international expansion approach, facing future challenges and finally returning to the top of the charts..