The market can be divided into 3: individuals, families and tourists, individuals mainly businessmen, students and workers. Lubeck is a residential area, so there are many families. Lübeck, the historic old city, there is a huge flow of tourists, so families do most of the business at dinner time. Individuals who make up the majority of activities at breakfast and lunch times. viyoga is a unique vegetarian theme found in a casual market niche in the restaurant industry. Market competition against Viyoga is very limited due to the uniqueness and differentiation of the product. Market Segmentation Market segmentation is a market process divided into different groups of buyers those who have different needs, characteristics, behaviors have requested different products. There are four different types of variable usage for segmentation; these are demographic, geographic, behavioral, and psychographic variables. Demographic variables are consumers divided into two different segments such as age, material status, family size, income, occupation, education level etc. The second is geographic, consumers divided into different segments of geographic units such as national regions, states and cities, etc. The third is represented by psychographic variables, consumers are divided into different segments based on their lifestyle, social classes and personality, etc. The fourth and last is the behavioral variable, i.e. consumers are divided into different segments based on attitude, knowledge, response to the product and service. In the case of Viyoga restaurant market segmentation based on psychographic, demographic and behavioral variables. Which includes families, individuals, students, employees and tourists. Target market Target but...... half of the paper ......ne )Caffe Affenbrot ( vegan _friendly, lacto, ovo, fast food) After analyzing the competitors' activities, we found that none of them provide the similar type of product as ayur yoga. All competitors provide the same vegan or vegetarian product, but Ayur yoga is the only Indian Ayurvedic vegetarian restaurant in Lübeck. Ayur yoga has several competitive advantages, the first being the best possible location overlooking the lake. The second is the truth of the product. The third is the value, quality and transparency of the product and also the owner is an Indian chef with knowledge of Ayurvedic cuisine who can create new items as per the customer's preference, it will give the company flexibility to meet the customer's expectation. The owners' hospitality experience helps recruit highly qualified chefs in India, ensures and enhances the quality and uniqueness of the product. Reduces costs