The manager claims that the seed is the best around and will never fail to get returns that average 82% higher than other seed companies. The customer likes what he hears and assumes that the manager is being honest with him, so he decides to buy the seed. The customer didn't know that the manager was exaggerating the percentage to get him to buy the seed, which worked. Later in the year the customer comes back upset saying none of his crops grew as well as the manager said. In this example the manager behaved dishonestly just to benefit the company. He went against his moral obligation to tell the truth and decided to be an exception