Mega events are short-lived collective actions, generally cultural, which have long-lasting pre- and post-event dimensions, impacts and social effects, which include world exhibitions, events from alive Aid concerts, Earth Summits, Olympic Games, World Cups, bring together various signifiers of an emerging global order (Roche, 2003). Mega events such as the Olympic Games and FIFA World Cup are also known as sporting mega events. Mega sporting events are believed to have the capacity to produce a wide range of significant economic and social benefits for communities and regions, which could help increase opportunities for new spending within a host region by attracting visitors to the region (Getz, 1994). .For host cities, mega sporting events offer the opportunity to advertise globally, leverage business opportunities into new investments, event management knowledge for sale, enhance the host country's tourism industry, and boost morale and citizen pride, which are factors that can motivate both corporate involvement and public support (Barney, Wenn, & Martyn, 2002). As well as providing opportunities...