Advertising in business is a form of marketing that includes products, services and cultural images to attract the attention of consumers. Traditionally, organizations have used advertising as a way to stimulate consumer behavior and economic growth. However, in terms of its positive effects on health perceptions, advertising is used to “decommercialize” and decrease demand for a product or service. In contrast to market enhancement, demarketing can be defined as a marketing strategy aimed at decreasing demand for harmful products or services such as drugs, alcohol, and tobacco. (Block, Morwitz, Putsis & Sen (1999) cited in Surdyka (2006)). Mainly, governments and some health organizations use the power of mass media to sensitize communities away from some harmful products such as alcohol, cigarettes and illegal drugs. This essay argues that advertising plays an essential role in sending a health message to the population through anti-smoking, anti-drug and anti-alcohol advertising campaign. Some topics promote specific anti-smoking advertisements in the mass media as a way to effectively reduce smoking. According to research by Farrelly, Davis, Lyndon Haviland, Messeri, and Healton (2005), “anti-smoking television campaigns have a positive effect on discouraging smoking, as well as highlighting short- and long-term health consequences.” In the United States, the American Legacy Foundation launches a media campaign known as “Truth” to probe the campaign's impact on national smoking among U.S. high school youth. Notably, from 1997 to 2002, the prevalence rate of youth smoking steadily dropped from 28% to 18% across all grades. The findings examine evidence that eighth grade students decline by 50% and 3…half of the task…remove from their problems and experience peer pressure. Therefore, advertisements include slogans and images that are remembered and understood. As a result, 25% agree that advertising helps them stay away from drug use and this figure is considered a success. In conclusion, many scientific experts argue that advertising can benefit in sending health messages to communities. In reducing social evils such as smoking, alcohol and drug abuse, advertising is widely used as an anti-campaign and also receives many positive responses for short-term and long-term consequences. Surdyka (2006) believes that advertising has an influence on the target audience not only in the past but also in the present. She recommends that the more intensively the advertising is performed, the greater their recognition will be.