Sixty-seven years ago one of the most successful clothing stores opened only for women's clothing in Sweden. Eleven years later the original “Hennes” changed its name to Hennes & Mauritz. "Hennes" means "for her" in Swedish. The store began selling men's and women's clothing after Erling Persson and Mauritz Widforss met and became business partners. Originally Mauritz Widforss owned a shop that mainly focused on selling items for fishermen. Erling Persson decided to buy the Widforss store and together they created H&M. Americans should support this company because it allows them to purchase good quality clothing at reasonable prices. The first H&M in the United States opened in 2000 on Fifth Avenue. Today H&M is the second most successful international clothing retailer. H&M is available in 54 countries with 3,200 different stores worldwide. H&M employs 116,000 people worldwide and plans to improve their living conditions by increasing their living wages in the near future. H&M is known for its affordable and quality “style” clothing. H&M's prices allow a family with a regular income to purchase "chic" clothes for the whole family. H&M continues to try to expand their company to stay on top and keep it strong. H&M always tries to improve the company and it shows in their work. During the year H&M presents 2 collections, an autumn collection and a spring collection. To allow H&M to keep up with the latest fashions, they have mini collections in every major collection. Small collections are used to update styles based on new fashions that become popular throughout the year. H&M uses this technique to keep its inventory trendy and up to date with the latest styles that ...... middle of paper ...... and to help its reputation by informing consumers that they care about their employees and suppliers .H&M is a company you can and should trust. The H&M company is committed to keeping the company a useful source for different countries around the world. H&M leads the industry because of its moral obligation to help society. Their moral obligation helps them to become a successful company. H&M not only helps itself by expanding its markets and opening more factories, but also helps its employees create more substantial lives in their countries. H&M is a brand that most Americans should support if they want to save money on clothing while still looking fashionable. H&M's reasonable prices have allowed the company to be successful all over the world. People like to spend less on good quality items and H&M offers just that.